2017 Edelman Trust Barometer – Global Results

The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.
With the fall of trust, the majority of respondents now lack full belief that the overall system is working for them. In this climate, people’s societal and economic concerns, including globalization, the pace of innovation and eroding social values, turn into fears, spurring the rise of populist actions now playing out in several Western-style democracies.
To rebuild trust and restore faith in the system, institutions must step outside of their traditional roles and work toward a new, more integrated operating model that puts people — and the addressing of their fears — at the center of everything they do.

Here’s a link to the original: http://www.edelman.com/trust2017/

The Trust Issue

The full and original article was published by Woodreed

This corporate obsession with trust comes as little surprise when set within the context of a broader erosion of public trust with our institutions and media. Indeed, trust or lack of, continues to be one of the defining issues of the 21st century.

The notion of trust being driven by how you act is key. This matters as much for the brand on the outside, as the promise to customers for what to expect, as it does internally, among current and future employees. Trust is as much about how you act as what you sell, and inside, more about your actions than your words. So, in order to deliver on the corporate vision to be ‘the most trusted brand’ to customers, you’re going to need to have high levels of trust within the organisation too. And this is where the problem comes. There’s clearly a trust deficit between employees and the places in which they work. A recent report ‘Building Workplace Trust’ puts this into sharp focus. When asking 520 professionals worldwide, more than half of those surveyed gave their organisation low marks for both trust and effective leadership. This is reflected in the UK too, with Engage for Success’ ‘Nailing the Evidence’ reporting a colossal 70% of UK employees not trusting their manager.

Strong levels of trust inside drive strong performance and more consistent success. When employees have a high level of trust in management and the organisation, the whole company performs better. Fact. But it seems not everyone’s got the memo. There’s clearly a mighty disconnect between the external ambitions of brands to be ‘the most trusted’ among consumers and the state of trust within their businesses. Without effort inside among their own people, it’s hard to see how companies will ever achieve their ambitions of trust outside with their customers. It’s not impossible though. Although there’s no quick fix, you can take some simple, positive steps inside to begin to create a culture of trust. The results will be tangible and come quicker than you think.