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Desk review
Desk review
An analytic process that uses specified documents as its data rather than field-work research.
Strategy Steven explores 6 reasons why secondary research is conducted, and how it is typically used in today’s work environment.
Credit: 6 Reasons You Should Do Secondary Research
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The advent of the Internet has changed the face of desk research. We now have easy access to more information than ever before. This video looks at how business intelligence can be gathered through online sources such as social networks and competitor websites.
Credit: B2B: How Technology Is Changing Desk Research
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