Objective

An internal communication team will have many diverse functions and its purpose will vary from one organisation to the next, these are examples of common objectives/desired outcomes.

4

Cg

Culture change

5

Bc

Behaviour change

12

Cm

Crisis management

13

Sr

Staff retention

“Your strategy should be research based, have employees at its centre and be easily understood by anyone who reads it”

All Things IC

20

Ib

Employer brand

21

Wl

Wellbeing

22

Pd

Professional development

41

Wt

Winning Trust

42

Iv

Innovation

43

Mo

Motivation

62

Cj

Change management

63

Pl

Compliance

64

Dy

Diversity

83

Cq

Cliques

84

Sy

Cyber security

85

Ie

Inclusive environment

104

Pv

Productivity

105

Pf

Profitability

106

Rl

Relationships

125

Rp

Respect

126

Wk

Work/Life balance

127

Rd

Reduce duplication

146

Ee

Employee engagement

147

Sl

Silo

148

Ha

Happiness

167

Ea

Employee initiative

168

Sf

Sharing information

169

Fn